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Nemetschek relaunches brand image

Nemetschek AG is coming out with a new corporate design, emphasizing the group's position as a leading international vendor of AEC (Architecture, Engineering, Construction) software technology.

Munich, 27. March 2008 - The Nemetschek Group has launched a new brand image on the market. The new public image is effective immediately. The core of the new brand is the slogan "moving minds", together with the use of a horizon as the key visual and a logo that reflects the group's diversity. The new corporate design is a central component of Nemetschek's strategic positioning as a leading international vendor of software solutions for the entire lifecycle of buildings. The two subsidiaries Nemetschek Allplan and Nemetschek Scia are also launching a new brand image at the same time as Nemetschek AG. This comprises a logo, a website as well as print media and product packaging design.

"With the new umbrella brand strategy, we will continue to improve our good position on the international AEC market and develop our strengths for the benefit of our customers," says Ernst Homolka, CFO and Board Spokesman, Nemetschek AG. The new public image will not only create the necessary clarity for the group's broad product portfolio, it will also clearly set the group apart from its competitors, continues Ernst Homolka.

In future, the Nemetschek Group's international orientation will be communicated through a clear, worldwide, public image: the umbrella brand logo will apply internationally and will be used in combination with the "moving minds" slogan to represent the diversity of the group and the individuality of every product brand. Use of a horizon as the key visual symbolizes the opening of new possibilities and makes room for unrestricted design freedom. This means that Nemetschek is positioning itself as a company that provides its customers with a broad range of solutions with its ten product brands and that supports them in implementing their ideas. Nemetschek has also reworked its www.nemetschek.com website in parallel with the new brand launch.

In accordance with the new umbrella brand strategy, other product brands from the Nemetschek Group will also be displayed with a consistent brand image all over the world. Nemetschek Allplan will use dark red as its signature color in future, together with a new logo. The relaunch also covers the www.allplan.com website and the entire range of print media. The central visual motif of the product brand is the Five Boats office building at Duisburg Harbor, by Bahl Architekten. It represents Nemetschek Allplan's competence and expertise in developing building design software.

Nemetschek Scia will use dark blue as its signature color in future. The Scia key visual is the Apollo Bridge in the Slovakian capital of Bratislava. This makes it clear that the Belgian software company stands for expertise and many years of experience in the development of engineering software for the analysis and design of frame and plate structures, as well as for project management. The new brand logo will appear on all product packaging from now on. The main product will be known as Scia Engineer. Scia has also redesigned its website: www.scia-online.com.

Other product brands in the Nemetschek Group will follow in the coming months and rework their public image in line with the umbrella brand strategy.

About Nemetschek
The Nemetschek Group is a leading international IT company in the AEC sector (Architecture, Engineering, Construction). The software company develops integrated solutions for the complete life cycle of buildings and real estate - from building design and construction through to facility management. The company's products are currently used by more than 270,000 companies in 142 countries and in 16 languages to optimize the complete building creation and management process in terms of quality, cost and time. Nemetschek was founded in 1963 by Prof. Nemetschek and has more than 1,000 employees worldwide (2007). In fiscal 2006 the group achieved sales of 107.5 million euros.



NEMETSCHEK Allplan GmbH
Maisberger GmbH, Isabelle Lissel-Erhard
Kirchenstraße 15
81675 München
Tel. +49 (0)89 / 41 95 99 61
Fax +49 089 92793-5308
nemetschek@maisberger.com

NEMETSCHEK Scia nv
Francis Vanderbruggen
Industrieweg 1007
B-3540 Herk-de-Stad
Tel. +32 13 551775
Fax +32 13 554175
f.vanderbruggen@scia.be

NEMETSCHEK AG
Petra Hettenkofer
Konrad-Zuse-Platz 1
81829 München
Tel. +49 89 92793-1212
Fax +49 89 92793-4212
PHettenkofer@nemetschek.com

Press images

Nemetschek Logo

Key Visual Nemetschek AG

Key Visual Nemetschek Allplan

Key Visual Nemetschek Scia


Allplan 2009